With over 60% of all searches for local businesses now happening on mobile phones, a mobile website isn’t just nice to have anymore – it’s critical. Not having one can mean being left out of search results, which means less leads to your business. The stakes will soon be going up with the launch of Google’s new mobile index, too, so if you’ve been waiting, now’s the time to get it done.
A few considerations are the size of your fonts so they can be read on a phone, making fonts space appropriately apart so they’re easily clicked, tap-to-call, and formatting the page so that it isn’t necessary to pinch-and-zoom to find their way around. Your website should flow naturally on a smartphone.
If it doesn’t, you’ll be penalized by the search engines and lose potential customers.
Aside from that, it’s also just the growing expectation that customers have. When most of your competitors either have made this change already, or are in the midst of it, you need a mobile-friendly website if you want to be seen as a modern, capable organization.
The 4 key drivers in a mobile website design are:
- Provide relevant information to your customers
- Make it easy for customers to do business with you
- Represent your company professionally
- Make the search engines happy
Did you notice that the top 2 are about your customers? Your customers should always be at the heart of your website design and online marketing strategy.
Because everyone needs something a little different, we have several ways of getting you compliant with the search engines while meeting our other considerations above. A few ways we’ve helped companies already include:
- Converting an old design into a beautiful new responsive website design
- Creating a new HTML mobile parallel site
- Creating a mobile web app with enhanced capabilities, like online ordering and menu integration
In some cases, if your existing website is good the way it is, we might recommend creating a special mobile-friendly version so that any mobile phone viewers of your website will get redirected. Or, we might recommend implementing a responsive website design that will automatically adjust the sizing and format of your website for the best possible user experience, regardless of whether they are using a PC, tablet, or mobile-phone. This type of configuration allows your users to have a consistent user experience with your website no matter how they’re accessing it. We’ve done them all, and we probably can help you, too.
