Business owners frequently overlook press releases as a method to obtain backlinks during an SEO campaign since very few business owners have heard of them or understand how they can be of benefit. Press release web-sites are simply news release sites that provide online capabilities and in spite of their traditional offline definition, you don’t have to submit what you may think of as breaking news like you may be used to seeing front and center. This is because we usually think of alarming first page stories, when in fact almost all of the news paper is substantially less sensational. Most of it basically details fairly regular events. As one component of developing your business’ online brand, press releases may well help create awareness about your company, which is what SEO is becoming about.
Here are some ideas you might use to create press release content:
* Changes in your services
* Developments in your industry
* Events within your company
* Community involvement stories
* What continues to make you a great provider
* Donated to charity
* Win a new major client
* Employee of the month
* Implement new machinery or techniques
* Publicity stunt
* Tour of your business
* Season specials
* Opening a new office or location
With most services you can include what’s called a contextual backlink. Contextual backlinks an important part of your overall online profile and are characterized by being surrounded by sentences related to the types of services you provide. The general idea is using your primary keyword as the text that links back into your web-site. Check to make sure the particular press release service allows contextual links prior to choosing them.
Different types of Press Release Services:
A key thing to note is that you shouldn’t submit exactly the same article to everyone. Instead you might submit unique language to each PR site. One way it is possible to speed up your press release submissions is for you to take one particular article and spin it into numerous articles, and then submit each spun article to a separate press release site.
One other thing to consider is your development of the press release itself. Some services do this within the base services. Some will complete it for an additional cost. Some others require that you submit a fully-written press release. Given that this affects the associated fee, you’ve got to research this factor.
Maintain a report of all your press release URL’s so that you can easily reference them later on.
Keep in mind, when you’re considering SEO your principal consideration should be to think of your reader and growing your online brand, creating awareness about your company and services while doing so in a way that makes it much easier for search engines like google to comprehend how the services which your business provides are matched to the types of searches that individuals are making. Search engine optimization isn’t about any type of chicanery; it is more about making things simpler for the search engines and simply being deliberate as opposed to throwing content online and hoping they will be able to connect the dots for you. Press releases aren’t any different in this regard; they’re actually merely another kind of content marketing. If you want to get the most of our a press release from the perspective of making sure it really helps you grow your online brand in the best way, contact me here on my website.