Video marketing is the quickest way to make a personal connection with potential customers. Did you know that your brain has already decided if it’s going to place an order several seconds before your conscious mind is aware of it? Recent findings in neuroscience have confirmed that decisions to buy are often based on things other than logical data. Because of how our brain works, factors about whether we like and trust someone tend to trump facts and figures. And if you want to build a repeat customer base, it’s not just about providing good service – you need to build a connection. In the new economy where “you” are your brand, video is the #1 top enabler. Video marketing helps get your company message in front of people.
Now, let me ask you one quick question. Imagine those people in the picture are watching YOUR video. Do you think they’re likely to call? That’s the power of video.
Can you take a guess of what the top 3 most visited sites on the web are? Number 1, 2 and 3 are Google, Facebook and YouTube in that order. I think I may have read recently that YouTube overtook Facebook, but I’m not 100% sure of that.
People don’t want to read long articles or posts anymore. They want to be entertained while being educated. Knowing this, you can take advantage of video to help your customers solve problems, give them value, and build a personal connection with them at the same time.
And if a picture is worth a thousand words, how many is a video worth? I’ll tell you what it’s worth… it’s worth money in the bank. A website with professional video has a huge advantage over one that doesn’t. This turns more visitors into customers because they see your company as being more established, professional, and capable. In fact some statistics are that a website with video is over 50x more likely to make it to Page One!
Video doesn’t always have to be expensive or difficult. Sometimes surprisingly simple methods can create videos that are highly effective in helping show a visitor to your website that you’re a good company to do business with. Think for a moment about things that convince YOU personally to choose one business over another. One of those factors is a personal connection, and video can help you start to create this personal connection even if you haven’t met! At the end of the day, choosing a service provider comes down to whether they know, like and trust you, and video can help you solve all of those challenges.
Video works especially well for helping to showcase positive reviews from customers, as part of a proactive reputation management campaign to help shape how consumers see you online, instead of just leaving it all to chance. A few additional ideas for things you can do with video include:
- Customer testimonials
- How To videos
- Top 10 tips
- Frequently asked questions
- “On Site” job tours that showcase your finished work
- Demo’s of new products or service capabilities
- Behind-the-scenes tours of your business at work
- Demonstrate capabilities that make your business better
- “Get to know you” videos that talk about your company mission & values
- “Expert” videos where you answer interview type questions
- Prove or disprove a common myth
- Video diary of a day at work, or a job from start to finish
We can help you brainstorm and produce a video. Very often people also want to take steps to help their new video show up in online searches, which is a technical service called Video SEO.